Top Track 100

This online bookmaker attracts 10.5m customers a year from 200 countries. As well as having a flutter on sport, punters can bet on the financial markets and play casino games. Owned and run by the Coates family, the firm is the biggest employer in Stoke-on-Trent, with 2,151 staff based at its headquarters. It is also the majority shareholder of Stoke City Football Club. A 60% increase in “in-play” betting, where customers bet during live sports events, boosted sales to £722m. After close of research, Bet365 reported that sales to March 2013 had leapt to an annualised £975m.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
ActivityOnline bookmaker
Sales £m722
Profit £m154
Year endMar 12
Principal shareholdersCoates family (93%), Will Roseff (7%)

If applicable:

* Supplied by company † Annualised figure **Estimated