Betgenius runs Bestbetting.com, a comparison website for sports betting. The London company, led by Michael Hornung, maintains a database of odds from as many as 60 bookmakers, including William Hill and Ladbrokes. The website helps punters compare continuously updated odds and choose the best-value bets. Acquisition of the marketing technology company Connextra in 2005, coupled with development of bookmaker support software, helped push up sales 106% a year from £839,000 in 2004 to £3.6m in 2006.
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