Launched in 2012, this dairy brand claims a 65% share of the small but growing UK market for kefir — founder and former figure skater Natasha Bowes, 44, is originally from Russia, where the nutritious, low-calorie fermented milk product is popular. The London-based company’s products are stocked by supermarkets in a variety of flavours, such as cherry, strawberry, and honey and ginger; its range also includes kefir ice cream and kefir cheese. It ships to the Middle East and western Europe, and saw sales hit £10.9m in the year to March.
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