This London firm’s technology helps companies to predict sales by analysing data from multiple sources, including social media and weather sites. Started by Steve King, 42, and Hugo Amos, 35, in 2011, its first customer was Disney, for which it helped to predict ticket sales for new films by using a range of metrics, including reviews and Twitter activity. Today the company provides services to many multinational clients. These include Panasonic, which uses its technology on inflight entertainment systems to analyse passenger behaviour. It raised £6.2m last year in a funding round led by Albion Ventures to further accelerate international growth and develop its product platform. With offices in Hungary, America, South Africa and the Far East, the company’s sales hit £15.1m in 2017.
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