Businesses are increasingly advertising to mobile web users by exploiting the location data from their smartphones. Blis enables this targeted communication by analysing more than 550m data points each day. Its customers have included Sony, which it helped to identify and target people seen in proximity to phone shops that stocked the client’s products. It also helped camera manufacturer Canon, which was able to target millennials interested in photography — but more accustomed to capturing moments on their smartphone — by looking at the locations they often visit. Led by founder and chief executive Greg Isbister, 39, the company raised funding of £19m in March last year from Beringea, Endeit Capital and Unilever Ventures. Eleven offices across four continents helped to boost sales to £28.2m in 2016.
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