Profit Track 100

Eton and Oxford-educated Johnnie Boden founded his mail-order clothing firm in 1991, when he gave up investment banking. The business is now a household name among the British middle classes, with a third of sales now generated online. Last year, the company opened its first stand-alone shop on the A40 near London, and this year it plans to expand the business in America. Profits have grown 113% a year from £835,000 in 2000 to £8.1m in 2003.

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Company details
ActivityClothing retailer
LocationNorthwest London
Annual profit growth113.29%
Latest profits £000s8,101
Latest sales £000s60,421

If applicable:

* supplied by company † annualised figure