Johnnie Boden set up this business in 1991 offering just eight menswear items, but today it is Boden’s women’s range that brings in most of its turnover. In addition, the company sells children’s wear, accessories and bags, mainly through its website, and has a strong online following through its Facebook and Twitter pages. With an estimated 1m British households having Boden clothes hanging in the wardrobe, sales grew to an annualised £227.8m in 2010. The company generates a third of its turnover in America.
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