Johnnie Boden, 52, set up this home-retail business in 1991 offering just eight menswear items. It now sells many more, including women’s and children’s clothing, bags and accessories. Although 90% of orders are online, it still distributes an estimated 60m Boden catalogues each year. The company recently announced that international sales had outstripped domestic business for the first time. Chief executive is Julian Granville, 46.
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