Johnnie Boden, 52, set up this home-retail business in 1991 offering just eight menswear items. It now sells many more, including women’s and children’s clothing, bags and accessories. Although 90% of orders are online, it still distributes an estimated 60m Boden catalogues each year. The company recently announced that international sales had outstripped domestic business for the first time. Chief executive is Julian Granville, 46.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
ActivityClothing retailer
LocationNorthwest London
Sales £m*265.4
Operating profit £m*24.2
Main shareholders

Johnnie Boden (63%), Julian Granville (7%), staff and other investors (30%)


If applicable:

* supplied by Company   † annualised figure   ‡  profit = ebitda