South Wales-headquartered Bonbon Buddies is one of Europe’s largest licensed brand and novelty confectionery groups. Led by founder and managing director Chris Howarth, the company’s 2008 decision to expand across Europe has helped generate international sales growth of 30% a year from £11.4m in 2009 to £19.2m in 2011. Bonbon Buddies has eight European sales and warehousing facilities, with global distribution agreements also covering Russia, China, the United Arab Emirates and Turkey.
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