Festival-goers and students who need an energy boost may have a cheaper alternative to Red Bull thanks to Boost Drinks. The Leeds company was founded by Simon Gray in 2001 and differentiates itself from big-brand rivals by selling 500ml and one-litre bottles through petrol stations and newsagents. Today, it sells about 30m drinks each year. Isotonic sports drinks and smoothies are the latest additions to the Boost product line, and this year the company was the official energy-drink supplier to Glastonbury. Sales grew 88% a year from £1.5m in 2005 to £9.7m in 2008.
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