Boost Drinks

Festival-goers and students who need an energy boost may have a cheaper alternative to Red Bull thanks to Boost Drinks. The Leeds company was founded by Simon Gray in 2001 and differentiates itself from big-brand rivals by selling 500ml and one-litre bottles through petrol stations and newsagents. Today, it sells about 30m drinks each year. Isotonic sports drinks and smoothies are the latest additions to the Boost product line, and this year the company was the official energy-drink supplier to Glastonbury. Sales grew 88% a year from £1.5m in 2005 to £9.7m in 2008.

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Company details
Year2009
Rank44
CompanyBoost Drinks
ActivityEnergy drink maker
LocationLeeds
Annual sales rise over 3 years87.54%
Latest sales £000s9,654
Staff12
Founded2001
Websitewww.boostdrinks.com

If applicable:

* supplied by company † annualised figure