This firm provides comprehensive pet insurance to more than 80,000 customers in the UK, using analysis of search data to get the best value for its customers. Founded in 2012 by chief executive Steven Mendel, 52, and chief technology officer Guy Farley, 49, the company now offers its own policies after initially acting as an introducer to other insurers. In March, the London-based business acquired digital agency Cotidia to bolster its team of developers, which now means the firm has a third office, in Birmingham. Sales — which represent gross premiums — hit £35m in 2019.
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