This firm provides comprehensive pet insurance to more than 170,000 clients in the UK, using analysis of search data to create its policies. During lockdown, it developed a product in eight days to help customers financially affected by Covid-19, and provided video calls with vets to ensure customers’ pets continued to receive treatment. Co-founded in 2012 by chief executive Steven Mendel, 53, and chief technology officer Guy Farley, 50, it secured £78m from investors in May to continue its international expansion, after launching in Sweden last year. Sales hit £17.2m in 2020.
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