Founded in 1996 by Mark Jordan and Nick Denker, Box Limited sells laptops and PCs to clients, consumers and home workers through four distinctly branded websites. By far the largest source of revenue is the company’s retail website, Saveonlaptops.co.uk, which is aimed at consumers, while another website, Box.co.uk, focuses on promoting new and interesting computer products. Two further websites, Simply Acer and Simply Asus, specialise in selling the brands of their respective namesakes. Thanks largely to marketing through search-engine optimisation and online review sites, sales grew 75% a year, from £3.4m in 2006 to £17.9m in 2009.
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