Brand Addition offers multinational clients such as Michelin, Google, Intel and Caterpillar ethically sourced, company-branded corporate gifts, ranging from pens to polo shirts. Led by Chris Lee, 42, and majority-owned by HIG Europe, the Manchester-based company sells across Europe, is opening operations in Russia and Asia and is eyeing Brazil in the build-up to the Olympics. The trend towards centralised purchasing, rather than satellite offices buying separately, helped the company to generate overseas sales of £25.1m in 2011.
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