Fast Track 100

London-based online retailer BrandAlley launches daily flash sales of premium fashion, beauty and homeware products, targeting affluent women and men. It claims to have 575,000 customers — and has added more than 1,000 a day during the pandemic. Founded as a joint venture between BrandAlley France and News International in 2009, the company underwent a management buyout in 2013 and received investment from Chinese sales giant Vipshop in 2015. It has made three acquisitions since 2017, and sales grew to £59.4m last year. The family of chief executive Rob Feldmann, 52, purchased Vipshop’s 24% stake in July for an undisclosed sum, becoming majority shareholders.

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Company details
Year2020
Rank55
CompanyBrandAlley
ActivityFlash sales site
LocationCentral London
Annual sales rise over 3 years56.91%
Latest sales £000s*59,420
Staff73
Founded2009
Websitewww.brandalley.co.uk

If applicable:

* supplied by company † annualised figure