London-based online retailer BrandAlley launches daily flash sales of premium fashion, beauty and homeware products, targeting affluent women and men. It claims to have 575,000 customers — and has added more than 1,000 a day during the pandemic. Founded as a joint venture between BrandAlley France and News International in 2009, the company underwent a management buyout in 2013 and received investment from Chinese sales giant Vipshop in 2015. It has made three acquisitions since 2017, and sales grew to £59.4m last year. The family of chief executive Rob Feldmann, 52, purchased Vipshop’s 24% stake in July for an undisclosed sum, becoming majority shareholders.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.