Each day this Brighton business analyses more than 200m pieces of online data to help brands such as Sony Music and L’Oréal understand their customers. Its technology tracks social media conversations to uncover trends and opinions and offer companies insights on what consumers are interested in. Founder Giles Palmer, 48, led a £23m fundraising in 2015 from investors including Partech Ventures to help expand the business in America, its biggest market by revenue. Sales grew to £29.1m in 2016. In June the firm launched an image-recognition platform, Brandwatch Image Insights, to help companies keep track of instances where their logos appear online.
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