Our goal is to make big-boobed women feel good about themselves,’ says Sarah Tremellen, Bravissimo’s founder. She set up the company in 1995 after failing to find bras big enough when she was pregnant. Her Leamington Spa company was founded as a mail-order business but opened the first of four retail outlets in 1999. This move has helped to increase sales 71% a year from £1.4m in 1998 to £7.2m in 2001, when Bravissimo employed 50 people.
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