When Sarah Tremellen was pregnant in 1993, she could not find a bra big enough to accommodate her ‘huge boobs’. Together with a friend who was in a similar situation she set up a lingerie business in 1995 in the front room of her home in London. Their mail-order business, Bravissimo, specialises in offering bras with larger cup sizes, D to J, which are generally poorly stocked in shops and department stores. The company has recently launched its first own-brand product, a strappy vest with a built-in bra. Based in Royal Leamington Spa, Bravissimo has also expanded to open two shops, in London and Manchester, and has launched a website. Sales grew 77% a year from £763,000 to £4.2m, when the company had 25 workers.
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