Unable to find a bra large enough to fit her while she was pregnant, Sarah Tremellen founded Bravissimo in 1995 to provide a more diverse range of lingerie and swimwear than is usually available to women sized D to J. The Leamington Spa company was launched as a mail-order business but now boasts six retail outlets and has recently launched its first outerwear products, including a classic white button-down shirt. Its sales have grown 64% a year from £2.5m in 1999 to £10.9m in 2002.
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