Serial entrepreneur Sara Murray, 51, came up with the idea of a remote monitoring solution after briefly losing her daughter in a supermarket, and founded Buddi in 2005. Paired with a smartphone, its devices can help parents and carers locate vulnerable individuals: for example, its Buddi Connect wristband is designed to send an alert if an elderly person has a fall. Sales hit £16.3m in 2019, and Buddi’s technology is used by more than 80% of UK local authorities. In April, it signed an agreement with the Ministry of Justice to provide electronic tags to support the government’s scheme to release low-risk prisoners in order to stop prisons becoming Covid-19 hotspots.
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