Allowing private investors to buy a share in a gold bar rather than the whole thing, BullionVault.com has benefited from a 21st century “gold rush” as the precious metal’s popularity has rocketed. The London company claims it has 28,000 clients from 97 countries, holding an average of £30,000 in bullion. Customers can buy and sell gold online while the physical metal stays safely in vaults in London, New York or Zurich. Under founder and chief executive Paul Tustain, sales rose 10% to £304.2m in 2010.
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