Being forced to wear stilettos to a party after losing a bet was the catalyst for brothers Emmanuel and Frank Eribo, 33 and 32 respectively, and friends Mark Quaradeghini and Philippe Homsy, both 33, to start this footwear firm in 2009. Its pumps, wellies and sandals have proved popular in Japan, the Philippines and Mexico. Exports grew to £4.4m last year.
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