Brothers Emmanuel, 33, and Frank Eribo, 31, together with two friends Mark Quaradeghini, 32, and Philippe Homsy, 32, came up with the idea of making comfortable, foldable shoes in 2007, when one of them had to wear a pair of six-inch stilettos to a party after losing a bet. They began by making foldable ballerina pumps, but have since expanded to sell non-folding pumps, wellies and sandals to customers in more than 50 countries, including Japan, the Philippines and Mexico. In 2012 brand management business Pentland Group took a minority stake in the London firm. Sales reached £5.1m this year.
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