Caffé Concerto is a chain of Italian themed restaurants and patisseries located across central London, offering a range of traditional Italian food and cakes to tourists, office workers, and residents. Founded in 1996, the firm was bought four years later by Mohammad Borjak, 43. He rebranded the company, opening restaurants in Regent Street, Chelsea, Knightsbridge and Kensington. The chain now has 17 restaurants, generating annualised sales of £10.4m in 2012. It plans to expand outside London next year, with restaurants in Birmingham, Manchester, Oxford and Cambridge.
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