Profit Track 100

This high-end pet food supplier, whose name is said to mean “wolf cub” in an ancient Celtic language, aims to replicate the diet your pet’s ancestors would have eaten thousands of years ago, using ingredients such as Scottish salmon, free-range chicken and game. The Buckinghamshire firm’s products are stocked in independent retailers and are sold in more than 45 countries, including Japan, Finland and China. It continues to deliver pet food to homes and pet stores, which have been classed as essential retailers. Profits hit £5.9m in 2019 under director James Milbourne, 27 — son of founder Eddie, 61.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
ActivityPet food supplier
Annual profit growth63.95%
Latest profits £000s5,862
Latest sales £000s29,579

If applicable:

* supplied by company † annualised figure ‡ profits = ebitda