This high-end pet food supplier, whose name is said to mean “wolf cub” in an ancient Celtic language, aims to replicate the diet your pet’s ancestors would have eaten thousands of years ago, using ingredients such as Scottish salmon, free-range chicken and game. The Buckinghamshire firm’s products are stocked in independent retailers and are sold in more than 45 countries, including Japan, Finland and China. It continues to deliver pet food to homes and pet stores, which have been classed as essential retailers. Profits hit £5.9m in 2019 under director James Milbourne, 27 — son of founder Eddie, 61.
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