This high-end pet food supplier, whose name means “wolf cub” in ancient Celtic, claims to replicate animals’ wild diets using ingredients such as Scottish salmon, free-range chicken and game. The Buckinghamshire firm’s products are sold predominantly in independent retailers and have proved popular in more than 35 countries, including Japan, Finland and China. Overseas sales hit £14.2m in 2018, under founder and managing director Eddie Milbourne, 60.
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