Edward Atkin, the founder’s son, joined the business in 1972 and said it was "going nowhere fast" making rubber products for cars. He decided to focus on baby-feeding products and began designing bottles and breast pumps. Today the Suffolk company claims that it is the biggest baby-feeding products brand in the world and a strong rival to Playtex, the market leader in America. It has lifted profits by 29% a year from £7.5m in 1998 to £16.1m in 2001, when it had 960 staff.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.