Cannon AVENT

Edward Atkin, the founder’s son, joined the business in 1972 and said it was "going nowhere fast" making rubber products for cars. He decided to focus on baby-feeding products and began designing bottles and breast pumps. Today the Suffolk company claims that it is the biggest baby-feeding products brand in the world and a strong rival to Playtex, the market leader in America. It has lifted profits by 29% a year from £7.5m in 1998 to £16.1m in 2001, when it had 960 staff.

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Company details
Year2002
Rank85
CompanyCannon AVENT
ActivityBaby product manufacturer
LocationSuffolk
Annual profit growth28.99%
Latest profits £000s16,080
Latest sales £000s92,856
Staff960
Founded1936
Websitewww.avent.co.uk

If applicable:

* supplied by company † annualised figure