Captify’s technology serves web users with targeted advertising that is based on their search behaviour. Analysing 33bn searches a month, the company uses the data to run campaigns and offer insights for the likes of Amazon, Nike, Sony and the Emirates airline. Since launching the business in London in 2011, founders Dominic Joseph, 33, and Adam Ludwin, 30, have opened further offices in New York, Paris, Hamburg and Kiev. Panoramic Growth Equity invested £1.2m in 2013 for a minority stake, and in 2015 Captify raised a further £8m in a funding round led by Smedvig Capital. Sales more than doubled this year to £25.1m.
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