Captify’s technology serves web users with targeted advertising based on their online and voice-search activity. Analysing 33bn searches a month, the company uses the data to run campaigns and offer insights for Amazon, Nike and Apple, among others. Since its launch in London in 2011, co-founders Dominic Joseph, 35, and Adam Ludwin, 32, have opened offices in New York, Paris, Hamburg and Kiev. Panoramic Growth Equity invested £1.2m in 2013 for a minority stake, and in 2015, Captify raised a further £8m in a funding round led by Smedvig Capital. Sales hit £43m this year.
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