In the early 1990s, Dean Hoyle was selling greetings cards from the back of his van in his home town of Wakefield. By 1997, he and his wife Janet had set up Card Factory with the aim of selling quality cards at low prices. Today, the company has 300 shops, 20 of which came from the acquisition of Celebration Cards in January 2006. It claims to have held prices stable for nine years. Sales have risen 91% a year from £6.6m in 2002 to £45.7m in 2005.
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