In 1985 George and Janice Watson started up a small bicycle shop in the village of Ballynure in Co Antrim. The company grew quickly and in 1999 launched a website, which enabled it to transcend geographical market boundaries. Chain Reaction Cycles now claims to be one of the world’s largest online bike stores, stocking 90,000 types of cycles and accessories in its 150,000 sq ft warehouses near Belfast, and selling to enthusiasts all over the world. Thanks to its strong web presence and commitment to deliver non-UK orders within a few days, international sales grew 143% a year, from £8.2m in 2007 to £48.6m in 2009.
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