Fast Track 100

Having started life in 1985 as a bike shop in a village in Northern Ireland, Chain Reaction Cycles now offers a range of 90,000 products and says it is the largest online bike store in the world. Managing director Chris Watson, 38, who sold his first bike at the age of 14, is the son of the founders, George and Janice Watson. Growth has been helped by a broad product range, speedy delivery, referrals and sponsorship of racing teams. The company delivers to 100 countries and opened its 10,000 sq ft flagship shop in Belfast in August 2011.

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Company details
Year2012
Rank100
CompanyChain Reaction Cycles
ActivityOnline bike retailer
LocationCounty Antrim
Annual sales rise over 3 years49.72%
Latest sales £000s136,448
Staff365
Founded1985
Websitewww.chainreactioncycles.com

If applicable:

* supplied by company † annualised figure