Having started life in 1985 as a bike shop in a village in Northern Ireland, Chain Reaction Cycles now offers a range of 90,000 products and says it is the largest online bike store in the world. Managing director Chris Watson, 38, who sold his first bike at the age of 14, is the son of the founders, George and Janice Watson. Growth has been helped by a broad product range, speedy delivery, referrals and sponsorship of racing teams. The company delivers to 100 countries and opened its 10,000 sq ft flagship shop in Belfast in August 2011.
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