Joint ventures have helped this Wolverhampton firm to boost overseas sales. The company makes transmission components, such as gearboxes, in China for distributors and large equipment manufacturers. The business establishes joint ventures in target territories with local firms, which buy into the brand, the quality and supply of reasonably priced products. To date there are joint ventures in Scandinavia, Germany, the Czech Republic and Ireland, and the company has also developed an online store to support its 12 offices around the world. The firm was founded by Bill Cody, Louis Hopkins and Martin Pope in 1996. International sales have risen 50% a year, from £1.7m in 2007 to £3.8m in 2009.
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