Husband-and-wife team Stephen, 42, and Karen Hewitt, 38, gained early experience of selling online by listing their children’s old baby clothes on eBay. They set up their Swansea-based business in 2009, initially operating out of their garage. Character.com sells branded clothes and accessories for babies through to adults, featuring popular characters from film and television. Sales of its products — which range from Captain America lounge pants to Star Wars stormtrooper backpacks — hit £12.2m last year. In August it launched football team-branded pyjamas, to coincide with the start of the Premier League season.
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