Husband-and-wife team Stephen and Karen Hewitt, 43 and 39 respectively, gained early experience of selling online by listing their children’s old baby clothes on eBay. They set up their Swansea-based business in 2009, initially operating from their garage. Character.com sells branded clothes and accessories for babies through to adults, featuring characters from film and television. Sales of its products — which range from Captain America lounge trousers to Star Wars Stormtrooper backpacks — hit £19.1m last year. This year it launched its own brand, Harry Bear, a range of clothing and accessories designed in-house.
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