Fast Track 100

Husband-and-wife team Stephen and Karen Hewitt, 43 and 39 respectively, gained early experience of selling online by listing their children’s old baby clothes on eBay. They set up their Swansea-based business in 2009, initially operating from their garage. Character.com sells branded clothes and accessories for babies through to adults, featuring characters from film and television. Sales of its products — which range from Captain America lounge trousers to Star Wars Stormtrooper backpacks — hit £19.1m last year. This year it launched its own brand, Harry Bear, a range of clothing and accessories designed in-house.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2019
Rank42
CompanyCharacter.com
ActivityBranded clothing retailer
LocationSwansea
Annual sales rise over 3 years70.90%
Latest sales £000s*19,090
Staff38
Founded2009
Websitewww.character.com

If applicable:

* supplied by company † annualised figure