Fast Track 100

This Swansea-based firm created a special Paw Patrol T-shirt in the spring to raise money for key workers, with £3 from every purchase donated to NHS Charities Together. Character.com sells clothes and bags linked to films and TV shows, and holds licences for more than 130 brands. Sales of its products, such as Captain America pyjamas for men and Star Wars backpacks for children, hit £27.8m last year. Founders Stephen and Karen Hewitt, aged 44 and 40, gained experience of selling online by listing their children’s old baby clothes on eBay before setting up the company in their garage in 2009. The couple launched their own kids’ clothing brand, Harry Bear, last year.

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Company details
Year2020
Rank43
CompanyCharacter.com
ActivityOnline merchandise retailer
LocationSwansea
Annual sales rise over 3 years62.42%
Latest sales £000s27,773
Staff51
Founded2009
Websitewww.character.com

If applicable:

* supplied by company † annualised figure