Profit Track 100

This Swansea-based firm created a special Paw Patrol T-shirt last spring to raise money for key workers, with £3 from every purchase donated to NHS Charities Together. Character.com sells clothing and bags linked to films and TV shows, holding licences for more than 130 brands. Profits from its products, such as Captain America pyjamas for adults and Super Mario jumpers for children, hit £3.5 million in 2019. Founders Stephen and Karen Hewitt, aged 44 and 40, have also launched their own kids’ clothing brand, Harry Bear.

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Company details
Year2021
Rank50
CompanyCharacter.com
ActivityOnline merchandise retailer
LocationSwansea
Annual profit growth53.85%
Latest profits £000s3,472
Latest sales £000s27,773
Staff51
Founded2009
Websitewww.character.com

If applicable:

* supplied by company † annualised figure ‡ profits = ebitda