This Swansea-based firm created a special Paw Patrol T-shirt last spring to raise money for key workers, with £3 from every purchase donated to NHS Charities Together. Character.com sells clothing and bags linked to films and TV shows, holding licences for more than 130 brands. Profits from its products, such as Captain America pyjamas for adults and Super Mario jumpers for children, hit £3.5 million in 2019. Founders Stephen and Karen Hewitt, aged 44 and 40, have also launched their own kids’ clothing brand, Harry Bear.
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