This firm designs, makes and distributes household textiles featuring some of the world’s most popular brands. It produces everything from Thomas the Tank Engine sleeping bags to Arsenal and Disney Princess duvet sets and supplies them to retailers such as Argos, Asda, Next and Littlewoods. Character World was founded by director Danny Schweiger and his father Tommy in 1998—Danny’s brother Mark has also joined the firm. They have created a sports division as well as a brands division featuring Roxy, Bench and Playboy. In April 2008, RJD Private Equity invested £20m for a 52% stake. Sales have grown 60% a year from £5.1m in 2005 to £20.8m in 2008.
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