Husband-and-wife team William and Charlotte Morris, 43 and 46, launched their first collection of 12 handmade teddy bears in 2006. The business, which is based in Launceston, Cornwall, now produces more than 500,000 bears each year, selling online and through 500 retailers in 37 countries. To ensure the bears remain collectable, only a limited number of each one is created — and designs are often retired at the height of demand. Growth in Australia, Japan and Germany helped international sales reach £2.9m in 2016.
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