SME Export Track 100

Husband-and-wife team — and toy bear enthusiasts — William and Charlie Morris, 42 and 45, launched their first collection of 12 handmade toy bears in 2006. The Plymouth business now produces more than half a million bears each year, selling online, and through 500 retailers in 37 countries. To ensure they remain collectable, no more than 3,000 of each character are created. Growth in Australia — the largest market outside the UK — helped lift exports to £1.8m in 2015. It is targeting further growth in Japan and the US.

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Company details
CompanyCharlie Bears
ActivityTeddy bear wholesaler
2 yr av intl sales growth % pa29.41%
International sales £000s1,771
Total sales £000s7,612

If applicable:

* Supplied by company † Annualised figure