Bidding to appear near the top in a list of online search results is a good way to promote your business to internet shoppers. Cheeze, a digital media specialist, has developed a tool for planning and bidding for such slots. The company also measures the success of a marketing campaign by the number of visits to a site and the proportion that convert to sales. Katherine Jerman and her husband Jamie Riddell founded the business in 1999. Its sales have risen 100% a year from £1.1m in 2002 to £4.4m in 2004.
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