When former investment banker Joanna Jensen, 49, could not find toiletries suitable for her young daughter’s sensitive skin, she decided to make them herself. The Hampshire-based company was born on the Jensen family farm in 2010 and has since raised £2m from 25 backers, including angel investors. It produces a range of hair and skincare products suitable for babies and children, in particular those suffering from sensitive and eczema-prone skin. The products are stocked in major UK retailers, including Boots and the big four supermarkets. Sales hit £12.8m last year, when it became the country’s second-largest baby toiletries brand — second only to the American giant Johnson & Johnson.
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