It took Lloyds TSB just four months to see a return on an investment of several million pounds it made in Clarity Blue. Lloyds TSB outsources its customer database hosting to Clarity Blue, which processes the data and makes the knowledge available to the bank so that it can sharpen its marketing and customer service. The company’s other customers include Orange, Barclays and Wanadoo. Duncan Painter founded Clarity Blue as part of the Nasdaq-listed Sand Technology company in 1999 and then proceeded to lead a £10m management buyout in 2003 that was backed by ECI Ventures. The company’s sales have grown 84% a year from £3.4m in 2001 to £11.5m in 2003.
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