It apparently took Lloyds TSB just four months to make a return on an investment of several million pounds in Clarity Blue. Lloyds TSB outsources its customer database hosting to Clarity Blue, which processes the data and makes the details available to the bank so that it can sharpen its marketing and customer service. Other customers include Orange, Barclays and Wanadoo. Duncan Painter founded Clarity Blue as part of a Nasdaq-listed company in 1999 and then took it private in a £10m management buyout in 2003 backed by ECI Ventures. Its sales have risen 77% a year from £2.1m in 2000 to £11.5m in 2003, and the company recently opened an office in Boston.
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