Businesses that know their customers’ buying habits are in a good position to maximise sales. ClarityBlue develops software for customer relationship management (CRM). It provides packages to analyse consumer data for customers such as Orange, Barclays and Wanadoo. Formed in 1999 by Duncan Painter as part of the Nasdaq-listed Sand Technology, the company was taken private during a £10m management buyout in 2003, and is now planning to float within three years. Its sales have grown 93% a year from £4.1m in 2002 to £15.3m in 2004.
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