This Leeds firm sells hair rollers, irons and wands through distributors in 14 countries, including Australia, Germany and the US. It was set up in 2009 by former hairdresser Robert Powls, 68, a founder of the hair products firm ghd, and is now run by his stepsons Martin, 48, and Gavin Rae, 46. Exports rose to £3.9m in 2013.
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