Since Complete Mobile Communications (CMC) appeared in last year’s Fast Track 100 league table at No41, it has been busy creating new partnerships to protect its position in a crowded marketplace. Selling phones and airtime to smaller dealers, it has created the Mobile Alliance, a force of 150 independent British dealers determined to act together to compete against industry heavyweights. Geoff Walters, CMC’s founder, says he is intent on building the company’s reputation in e-commerce. To this end, it is working with established financial websites such as Hemscott.com to offer registered users Wap phones, which enable them to access the internet while on the move. The London company, which was founded in 1993 as a Vodafone distributor, now works with all the leading networks and has enjoyed sales growth of 92% a year, from £2.5m in 1996 to £17.8m in 1999.
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