Contender’s first Christmas party consisted of founder Richard Bridgwood eating a mince pie on his own. This was ironic, considering that Bridgwood had started the London company in 1995 so that he could spend more time with his young family. Contender markets videos, mainly of popular television programmes such as the children’s cartoon Beyblade, teen adventure series Farscape and Mutant X, and popular classics such as The Avengers. Its first television production, the animated children’s series Tractor Tom, will be launched early next year. Sales have grown 89% a year from an annualised £693,000 in 1999 to £4.7m in 2001, when the company had 12 employees. This year’s Christmas party will be in Rome.
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