Next generation technologies have become so sophisticated that understanding how to use them is a black art, says Jonathan Craton, founder of Cramer Systems. You need a PhD just to install the technology.
The former telecoms software engineer, who spends 25% of company revenue on research and development, has built his success out of making new telecoms technologies as easy to use as possible for engineers. The Bath firm has won contracts with leading companies such as British Telecommunications and Cegetel, the French mobile-phone operator.
Sales grew 259% a year, from £484,000 in 1998 to £6.2m in 2000. Like many firms in its sector, Cramer has had to cut its staff. However, the company expects to double sales this year and has raised £17m in venture capital.
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