Protection spray, cleaning kits, wipes and scuff erasers are among the products manufactured and sold by this west London company to “sneakerheadz” wanting to care for their trainers. Founded in 2012 by brothers Rizwan, 40, Imran, 37, and Nohman Ahmed, 31, its products are sold in 52 countries. In 2018, exports hit £20.2m and the company secured a worldwide licence for Adidas shoe care.
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